The company—also known for QuickBooks and other financial technology products and No. 258 on the Fortune 500—clearly spared no expense on its annual Super Bowl commercial. Intuit won’t say how much that 45-second ad cost, but the going rate just for the airtime was $8 million to $10 million for 30 seconds, and Brody, a two-time Oscar winner, presumably doesn’t work for the actors’ union scale.
“It’s different this time, which is obviously a bit of a cliché, but for now at least, this is being approached quite prudently,” said Persson.
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