I think going back to that acronym, GEM Squared: gamified, entertainment-driven, multipurchase, and multi-generational. I think Harry Potter is a power brand that exemplifies all four of those aspects. I can’t share the research data we have, but certainly, it’s a very powerful multigenerational brand. It’s almost like a rite of passage for a lot of kids to read the stories or watch the movies. I know with my kids, we spent three years for each of them reading the stories at bedtime, and it was probably one of the nicest memories I have with them. I go to theme parks… I probably go to three or four theme parks every year. I’m a huge theme park fan, and I don’t do it professionally; I do it because I’m a big nerd. When you go to the Harry Potter world inside of Universal Studios, A, they’re some of the best theme parks ever imagined, and B, it’s all ages.
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Kimmel then moves on to Noem's replacement, Markwayne Mullin, playing a montage of interview clips in which Mullin repeatedly stumbles over his words and forgets the names of places.